Money Omission
“Money kills motivation in a social setting” You want to motivate your customer to buy. Does it help to give a monetary reward? Of course,
Hobson’s+1 Choice Effect
“One option is not really an option” Customers click and buy more when there's a link accompanying your big 'buy now' button (CTA). When I
Equivalence Framing
"The way things are stated or portrayed, highly influences our choices" Equivalence framing is the purposely stating or portraying - logically equivalent - information in
Ambiguity Aversion
"We prefer options that are certain" People tend to select options for which the probability of a favorable outcome is known (over an option for
Trust
"We don’t act when we don’t trust you" We are a suspicious species. Therefore trust is a very important factor when it comes to online
Front-Loading
"We prefer to get the conclusion first" Front-loading content Front-loading content means that you first give away the conclusion. Often it is very
Belongingness & Conformity
"We prefer to behave in approval with our social groups" Belongingness is our innate need to form and maintain strong, stable interpersonal relationships. More than
Choice paradox
“We love either 3 or 5 options” If we are offered one option, our choice is to either go for it or... not. However, if
Visual (directional) cueing
"Our focus of attention is highly influenced by visual cues" A visual cue is a signal which your brain extracts from what you see. It
Domestic (or Home) Country Bias
“We prefer domestic products over imported ones" domestic (home) country bias We have a bias against foreign products and favor domestic ones. This
Mimicry
“When others mimic our behavior, we like them more" Mimicry Mimicry refers to the (often subconscious and automatic) imitation of other people’s behaviour.
Endowment effect (divestiture aversion)
“When we own goods, we value them higher than when we don't” How we value items depends on whether or not it is ours. The