Money Omission

“Money kills motivation in a social setting” You want to motivate your customer to buy. Does it help to give a monetary reward? Of course, but... sure not always! An important aspect of motivation is rooted in the huge difference between so-called monetary markets versus social markets. In a monetary market monetary rewards determine our

By |2021-03-15T11:57:09+01:00October 29th, 2014|Needs & Motivations, Your customer|0 Comments

Hobson’s+1 Choice Effect

“One option is not really an option” Customers click and buy more when there's a link accompanying your big 'buy now' button (CTA). I personally call this persuasion technique the "Hobson+1 Effect" and it applies to most (but not all) of your visitors. At Online Dialogue we've run lots of A/B tests proving this persuasion

By |2021-03-15T11:57:09+01:00September 12th, 2014|Ratio & Thoughts, Your customer|18 Comments

Equivalence Framing

"The way things are stated or portrayed, highly influences our choices" Equivalence framing is the purposely stating or portraying - logically equivalent - information in such a way, that it encourages certain interpretations of the meaningful context, and discourages certain others. These "different, but logically equivalent frames" cause us to alter our preferences. Equivalency frames

By |2021-03-15T11:57:10+01:00June 8th, 2013|Solution, Your offer|1 Comment

Ambiguity Aversion

"We prefer options that are certain" People tend to select options for which the probability of a favorable outcome is known (over an option for which the probability of a favorable outcome is unknown). The ambiguity effect is relevant when a decision is affected by a lack of information, or "ambiguity". The effect implies that

By |2021-03-15T11:57:10+01:00June 7th, 2013|Emotions & irrationalities, Your customer|1 Comment

Trust

"We don’t act when we don’t trust you" We are a suspicious species. Therefore trust is a very important factor when it comes to online persuasion. Corritore et. al (2003) define online trust as follows: “an attitude of confident expectation in an online situation of risk that one’s vulnerabilities will not be exploited”. So if

By |2021-03-15T11:57:10+01:00June 6th, 2013|Branding, You|1 Comment

Top Sliding Bar

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

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