Online Persuasion &
COURSES, TACTICS, KEYNOTES & THE WHEEL
Master of Online Persuasion Course
Become skilled in Online Persuasion & Experience Design like an applied behavioral scientist!
Learn what we’ve taught organizations like:
“This training is an eye-opener.
The Master of Online Persuasion is a perfect blend of gathering knowledge, understand how it works, and then apply it.”
“My goal was to be more effective in my A/B testing (with the use of scientific psychological theories instead of only analytic knowledge) and I succeeded!”
Persuasion & Experience Tactics (blog)
Our latest articles on Online Persuasion & Experience Design
“Money kills motivation in a social setting” You want to motivate your customer to buy. Does it help to give a monetary reward? Of course, but... sure not always! An important aspect of motivation is
Hobson’s+1 Choice Effect
“One option is not really an option” Customers click and buy more when there's a link accompanying your big 'buy now' button (CTA). When I discovered this choice bias, I coined it I the "Hobson+1
"The way things are stated or portrayed, highly influences our choices" Equivalence framing is the purposely stating or portraying - logically equivalent - information in such a way, that it encourages certain interpretations of the
"We prefer options that are certain" People tend to select options for which the probability of a favorable outcome is known (over an option for which the probability of a favorable outcome is unknown). The
"We don’t act when we don’t trust you" We are a suspicious species. Therefore trust is a very important factor when it comes to online persuasion. Corritore et. al (2003) define online trust as follows:
"We prefer to get the conclusion first" Front-loading content Front-loading content means that you first give away the conclusion. Often it is very persuasive to arouse one's curiosity by not revealing the conclusion
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Keynotes & Workshops
and Inspirational Sessions and Guest Lectures
Drawing the line
Don’t be evil
Embedding ETHICS in your digital capabilities
Digital persuasion & experience design can be applied unethically
We assist organizations in assuring their processes & culture prevent that these capabilities are used to promote behavior and experiences that we as a culture find unacceptable (like causing harm, regret, discrimination, or compromising other positive values).
Whether the ethical line is crossed, does not depend on ‘dark patterns’. It depends on how knowledge and capabilities are applied, what the effects are and if these cross your organization’s ethical line…
The Wheel of Persuasion
The world’s largest collection of Persuasion & Experience Tactics
The world’s biggest collection of psychological tactics
WHEEL of PERSUASION
The Wheel of Persuasion is the world’s biggest collection of Online Persuasion & Experience Design Tactics that includes a brief explanation of the academic background, as well as practical tips on how to monetize these insights, and often with digital proof of the effectiveness (a/b-tests).
=> Get inspired by what truly drives our online behavior and experiences.