Influencing and changing behaviors and experiences can be unethical.
Most organizations do not have unethical intentions. But because human behavior is complex, they are unaware organizations of the unethical consequences of their customer interactions.
Most organizations act unethical, “unintended & unaware”
We assist organizations in assuring their processes & culture prevent that these capabilities are used to promote behavior and experiences that we as a culture find unacceptable (like causing harm, regret, discrimination, or compromising other positive values).
Whether the ethical line is crossed, does not depend on ‘dark patterns’. It depends on how knowledge and capabilities are applied, what the effects are and if these cross your organization’s ethical line…