Self-efficacy
"We are more likely to perform actions when we believe in our own competence" Action requires belief: "I can do it!" Self-efficacy is
Base rate neglect & Base rate fallacy
“We rely on absolute numbers over relative statistics” We have a tendency to base judgments on known specific numbers and percentages, ignoring necessary general statistical
Self-generation memory effect
“If we think of it ourselves, we find it easy to remember" We remember information better if it is generated by our own mind, more
Perceptual incongruence
"We automatically pay attention to things that we did not expect" Only 1% of what you see actually enters through your eyes. Your brain itself
Present Focus Bias (or Immediacy Effect)
"We show a preference for rewards that arrive sooner rather than later" Present Focus Bias When we consider a choice between two
Weather effects
“The weather affects our decisions" Weather effects on online decision making Weather conditions influence our mood. And is well established in the
Status quo bias
“We have a tendency to do nothing" We have an irrational preference for the current state of affairs. Even when offered a new option or
Self-Consistency
"We have a strong need to be consistent in our views and behavior" Cognitive Dissonance Reduction We have a strong need to be
Emphasis Framing
"The focus on specific subsets of relevant aspects, highly influences our judgments" Emphasis Framing In order to understand and make sense of
Signaling Prompts, Reminders & Alerts
"Even when highly motivated and able, we need a little reminder to make us act" In order for us to act, we must 1) be
Sparking Triggers
"Often our motivation - and thereby actions - can be ignited rather easily" When something is really easy to do, but our motivation isn't very
Facilitating Triggers
"Often our ability to act - and thereby our acting - can be ignited rather easily" When we have high motivation but lack ability, a