"We prefer to behave in approval with our social groups" Belongingness is our innate need to form and maintain strong, stable interpersonal relationships. More than we are often consciously aware, we want to be part of a peer group, community, and society. Once we feel we belong to a group, we will conform to, and
“We love either 3 or 5 options” If we are offered one option, our choice is to either go for it or... not. However, if we are offered two choices, we automatically start choosing between these two options. Not choosing at all becomes a much less obvious option. Therefore offering more than one option is
"Our focus of attention is highly influenced by visual cues" A visual cue is a signal which your brain extracts from what you see. It indicates the state of some property around you that you are interested in perceiving. Now, only 1% of what you see actually enters through your eyes (the rest is -surprisingly
“We prefer domestic products over imported ones" Domestic Country Bias We have a bias against foreign products and favor domestic ones. This domestic country bias is manifested in our product perceptions as well as our buying behavior. One should be careful though; the domestic country bias does not apply to all product categories.
“When others mimic our behavior, we like them more" Mimicry Mimicry refers to the (often subconscious and automatic) imitation of other people’s behavior. You yawn when I yawn. You smile when I smile. You shake your foot when I shake my foot. We mimic because mimicry has clear benefits for us and it
“When we own goods, we value them higher than when we don't” How we value items depends on whether or not it is ours. The effect (also known as 'divestiture aversion') is that when there are two identical products, we especially value the one we own. In other words: we want more money if we
