Online Persuasion &
Experience Design
COURSES, TACTICS, KEYNOTES & THE WHEEL
Master of Online Persuasion Course
Become skilled in Online Persuasion & Experience Design like an applied behavioral scientist!
Learn what we’ve taught organizations like:
“This training is an eye-opener.
The Master of Online Persuasion is a perfect blend of gathering knowledge, understand how it works, and then apply it.”
“My goal was to be more effective in my A/B testing (with the use of scientific psychological theories instead of only analytic knowledge) and I succeeded!”
Persuasion & Experience Tactics (blog)
Our latest articles on Online Persuasion & Experience Design
Facilitating Triggers
"Often our ability to act - and thereby our acting - can be ignited rather easily" When we have a high motivation but lack ability, a 'Facilitating Trigger' can make us act. A facilitator not
Repetition & Direct Priming
"Repetition helps us learn and react both quicker and easier" The more we repeat something, the easier we process, remember and act on it. Repetition simply smoothens our neural pathways. Repetition is also called 'direct
Peak-end rule
"The ending and the highest peak of an experience, determine how we remember it" The peak-end rule is our tendency, when judging an experience, to judge this experience (pleasant or unpleasant) almost entirely on how
Commitment bias or Labor-love effect
“We like something more when we've invested more effort into it" More effort leads to more love (but only when we are able to complete our actions). Customization is about more than individual preferences. It
Position targeting
"We are easily influenced in which few product attributes we use to make a comparison" Position Targetting When choosing between competing products, we find it hard to compare on complex aspects. We even
Limited Numbers & Editions
"We value things higher, when they become scarce" Alfa Mito "Limited Edition" We don't like missing out on opportunities. We hate it when choices are no longer available. In this way 'scarcity' can
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Keynotes & Workshops
and Inspirational Sessions and Guest Lectures
Ethics
Drawing the line
Don’t be evil
Embedding ETHICS in your digital capabilities
Digital persuasion & experience design can be applied unethically
We assist organizations in assuring their processes & culture prevent that these capabilities are used to promote behavior and experiences that we as a culture find unacceptable (like causing harm, regret, discrimination, or compromising other positive values).
Whether the ethical line is crossed, does not depend on ‘dark patterns’. It depends on how knowledge and capabilities are applied, what the effects are and if these cross your organization’s ethical line…
The Wheel of Persuasion
The world’s largest collection of Persuasion & Experience Tactics
The world’s biggest collection of psychological tactics
WHEEL of PERSUASION
The Wheel of Persuasion is the world’s biggest collection of Online Persuasion & Experience Design Tactics that includes a brief explanation of the academic background, as well as practical tips on how to monetize these insights, and often with digital proof of the effectiveness (a/b-tests).
=> Get inspired by what truly drives our online behavior and experiences.