After 18,5 hours of DIY video lectures, a coursebook and take-away pdfs, some tests and the final exam, you’ve learned how both conscious and unconscious brain processes and emotions control our behaviour. And you’ve learned how to a) attract and steer people’s attention, b) motivate them to buy, c) influence their value & price perception, d) apply people’s social & contextual environment, e) influence their memory, and f) create habits.
"We are risk-averse when we have something to gain, but risk-seeking when we have something to lose" The reflection effect explains that we have opposite 'risk preferences' for uncertain choices, depending on whether the outcomes
"We automatically focus our orientation to the same object that others are looking at" When we're confronted with faces, we can't help but to intensely process the eyes and their highly expressive surrounding region. Eyes
"With more incentive, our performance increases, but only to a certain extent" When we are promised a higher incentive for a better performance, we want to perform better. At low incentive levels this increased motivation
"We can more easily recognize ourselves in vague, mostly positive and general personality descriptions" The Forer Effect is our tendency to highly rate the accuracy of descriptions of our personality that supposedly are tailored specifically
"When we do something that is not in line with our beliefs, we change our beliefs" When there's a mismatch between our beliefs and behavior we experience what Leon Festinger calls a 'cognitive dissonance'. And
“I chose this option, therefore its features are the best" We have a tendency to remember our choices as being better than they actually were. We over-attribute positive features to the options we've chosen. On
Bart inspires both profit and non-profit organizations on the true drivers of digital consumer behavior, and the huge potential of online persuasion, experience design and a culture of digital experimentation in your company.
Bart is renowned for his international KEYNOTES on online persuasion & experience design. His -often ‘best-speaker-0rated’- on-stage and online keynotes are true rollercoasters, with addictive and inspirational insights on mixing digital data, brain insights, experimentation & company culture.
Bart provides inspiring guest lectures for academic students at several universities. Based on thousands of high-powered, trustworthy randomized controlled trials (a/b-tests) he creates an inspiring, as well as challending bridge between science and practice.
Digital persuasion & experience design can be applied unethically
We assist organizations in assuring their processes & culture prevent that these capabilities are used to promote behavior and experiences that we as a culture find unacceptable (like causing harm, regret, discrimination, or compromising other positive values).
Whether the ethical line is crossed, does not depend on ‘dark patterns’. It depends on how knowledge and capabilities are applied, what the effects are and if these cross your organization’s ethical line…
The world’s largest collection of Persuasion & Experience Tactics
The world’s biggest collection of psychological tactics
WHEEL of PERSUASION
The Wheel of Persuasion is the world’s biggest collection of Online Persuasion & Experience Design Tactics that includes a brief explanation of the academic background, as well as practical tips on how to monetize these insights, and often with digital proof of the effectiveness (a/b-tests).
=> Get inspired by what truly drives our online behavior and experiences.
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