“We are more likely to perform an action when we belief the recommended action leads to the desired outcome”
Response efficacy concerns our belief that a certain action will actually be effective. It is closely related, yet really different from self-efficacy. Where self-efficacy is about how competent we feel we are in displaying the behavior (can we do it?), response efficacy is about whether we think our actions will lead to the desired result (when I do it, will it be effective?).
So we’re often motivated to fulfill certain needs and desires. But we’re reluctant to act upon them when we’re unsure whether our actions will actually be effective.
Response efficacy …