“Money kills motivation in a social setting”
You want to motivate your customer to buy. Does it help to give a monetary reward? Of course, but… sure not always!
An important aspect of motivation is rooted in the huge difference between so-called monetary markets versus social markets. In a monetary market monetary rewards determine our motivations and behaviour, whereas in a social market we are ruled by social rewards (which are way more intrinsic than the extrinsic monetary rewards).
So is Money Omission a true persuasion technique? Probably not, but I do hope to prevent some greedy marketers to make the …