“Often our motivation – and thereby actions – can be ignited rather easily”
When something is really easy to do, but our motivation isn’t very high, we tend to do nothing. However, ‘sparking prompts or triggers’ can rather easily boost our motivation, and thereby do make us act.
A ‘Sparking Trigger’ will make us act when:
- We notice it,
- It levers one or more relevant motivations and, most importantly,
- The trigger occurs at a moment when we are both motivated and able to perform that behavior.
B.J Fogg uses the following example for sparking triggers: he hadn’t used a Facebook account in a while, so Facebook automatically sent him a Trigger mail to get him to sign in again. The mail states:
You haven’t been back to Facebook recently.
You have received notifications while you were gone:
1 message, 9 friend requests
The Facebook Team
Although B.J Fogg describes it differently, Facebook clearly focuses on increasing the motivation to log in by mentioning the message and friend requests, making this a clear ‘Sparking Trigger’ (focused on motivation, not ability).
Online Persuasion tips:
Assuming that ability is high, but motivation needs some leverage: