General examples of nudges and tactics focused on influencing and changing our UNCONSCIOUS BRAIN PROCESSES (to uplift persuasiveness and customer experience).
“One option is not really an option” Customers click and buy more when there's a link accompanying your big 'buy now' button (CTA). When I
"The way things are stated or portrayed, highly influences our choices" Equivalence framing is the purposely stating or portraying - logically equivalent - information in
"We prefer options that are certain" People tend to select options for which the probability of a favorable outcome is known (over an option for
"We don’t act when we don’t trust you" We are a suspicious species. Therefore trust is a very important factor when it comes to online
"We prefer to behave in approval with our social groups" Belongingness is our innate need to form and maintain strong, stable interpersonal relationships. More than
"Our focus of attention is highly influenced by visual cues" A visual cue is a signal which your brain extracts from what you see. It
“We prefer domestic products over imported ones" domestic (home) country bias We have a bias against foreign products and favor domestic ones. This
“When others mimic our behavior, we like them more" Mimicry Mimicry refers to the (often subconscious and automatic) imitation of other people’s behaviour.
“When we own goods, we value them higher than when we don't” How we value items depends on whether or not it is ours. The
“If we think of it ourselves, we find it easy to remember" We remember information better if it is generated by our own mind, more
"We show a preference for rewards that arrive sooner rather than later" Present Focus Bias When we consider a choice between two options
“The weather affects our decisions" Weather effects on online decision making Weather conditions influence our mood. And is well established in the psychological
