Nudges and psychological tactics focused on exploiting the SOCIAL & SITUATIONAL context of our behavior (to uplift persuasiveness and customer experience).

Domestic (or Home) Country Bias

“We prefer domestic products over imported ones" domestic (home) country bias We have a bias against foreign products and favor domestic ones. This domestic country bias is manifested in our product perceptions as well as our buying behavior. One should be careful though; the domestic country bias does not apply to all

Mimicry

“When others mimic our behavior, we like them more" Mimicry Mimicry refers to the (often subconscious and automatic) imitation of other people’s behavior. You yawn when I yawn. You smile when I smile. You shake your foot when I shake my foot. We mimic because mimicry has clear benefits for us and it

Weather effects

“The weather affects our decisions" Weather effects on online decision making Weather conditions influence our mood. And is well established in the psychological literature that mood, feelings, and emotions affect our decisions. On sunny days, we're happier and more satisfied with life in general than on rainy days. This is because we misattribute

Top Sliding Bar

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Recent Tweets

Newsletter

Sign-up to get the latest news and update information. Don’t worry, we won’t send spam!

Thank you for your message. It has been sent.
There was an error trying to send your message. Please try again later.
Go to Top