Nudges and psychological tactics focused on influencing and changing our PERCEPTION OF PRICES & VALUE (to uplift persuasiveness and customer experience).

Money Omission

“Money kills motivation in a social setting” You want to motivate your customer to buy. Does it help to give a monetary reward? Of course, but... sure not always! An important aspect of motivation is rooted in the huge difference between so-called monetary markets versus social markets. In a monetary market monetary rewards determine our

Equivalence Framing

"The way things are stated or portrayed, highly influences our choices" Equivalence framing is the purposely stating or portraying - logically equivalent - information in such a way, that it encourages certain interpretations of the meaningful context, and discourages certain others. These "different, but logically equivalent frames" cause us to alter our preferences. Equivalency frames

Domestic (or Home) Country Bias

“We prefer domestic products over imported ones" domestic (home) country bias We have a bias against foreign products and favor domestic ones. This domestic country bias is manifested in our product perceptions as well as our buying behavior. One should be careful though; the domestic country bias does not apply to all

Endowment effect

“When we own goods, we value them higher than when we don't” How we value items depends on whether or not it is ours. The effect (also known as 'divestiture aversion') is that when there are two identical products, we especially value the one we own. In other words: we want more money if we

Base rate neglect & Base rate fallacy

“We're really bad with numbers” We have a tendency to base judgments on known specific numbers and percentages, ignoring necessary general statistical information. This way we often erroneously over-evaluate options with high numbers and percentages, ignoring what subset or base these numbers apply to… Base Rate Neglect Scientific research example: Imagine you're the

Present Focus Bias (or Immediacy Effect)

"We show a preference for rewards that arrive sooner rather than later" Present Focus Bias When we consider a choice between two options or rewards, we tend to prefer the readily available one. In other words: the current and near-future are incredibly powerful. Dan Ariely explains the present focus bias as the ‘Adam

Top Sliding Bar

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

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