Nudges and psychological tactics focused on influencing and changing our PERCEPTION OF PRICES & VALUE (to uplift persuasiveness and customer experience).
“We prefer domestic products over imported ones" domestic (home) country bias We have a bias against foreign products and favor domestic ones. This
“We rely on absolute numbers over relative statistics” We have a tendency to base judgments on known specific numbers and percentages, ignoring necessary general statistical
"We show a preference for rewards that arrive sooner rather than later" Present Focus Bias When we consider a choice between two options
"We value things higher, when they become scarce" Alfa Mito "Limited Edition" We don't like missing out on opportunities. We hate it when
"We prefer products from stereotypical countries" Country-of-Origin Effect We tend to stereotype products based on their country of origin. This effect is specific