Nudges and psychological tactics focused on influencing and changing our PERCEPTION OF PRICES & VALUE (to uplift persuasiveness and customer experience).
“Money kills motivation in a social setting” You want to motivate your customer to buy. Does it help to give a monetary reward? Of course,
"The way things are stated or portrayed, highly influences our choices" Equivalence framing is the purposely stating or portraying - logically equivalent - information in
“We prefer domestic products over imported ones" domestic (home) country bias We have a bias against foreign products and favor domestic ones. This
“When we own goods, we value them higher than when we don't” How we value items depends on whether or not it is ours. The
“We rely on absolute numbers over relative statistics” We have a tendency to base judgments on known specific numbers and percentages, ignoring necessary general statistical
"We show a preference for rewards that arrive sooner rather than later" Present Focus Bias When we consider a choice between two options
"The focus on specific subsets of relevant aspects, highly influences our judgments" Emphasis Framing In order to understand and make sense of the
“We like something more when we've invested more effort into it" More effort leads to more love (but only when we are able to complete
"We are easily influenced in which few product attributes we use to make a comparison" Position Targetting When choosing between competing products, we
"We value things higher, when they become scarce" Alfa Mito "Limited Edition" We don't like missing out on opportunities. We hate it when
"We prefer products from stereotypical countries" Country-of-Origin Effect We tend to stereotype products based on their country of origin. This effect is specific
