Nudges and psychological tactics focused on influencing and changing our NEEDS & MOTIVATIONS (to uplift persuasiveness and customer experience).
“One option is not really an option” Customers click and buy more when there's a link accompanying your big 'buy now' button (CTA). When I
"We prefer options that are certain" People tend to select options for which the probability of a favorable outcome is known (over an option for
"We don’t act when we don’t trust you" We are a suspicious species. Therefore trust is a very important factor when it comes to online
"We prefer to behave in approval with our social groups" Belongingness is our innate need to form and maintain strong, stable interpersonal relationships. More than
"We are more likely to perform actions when we believe in our own competence" Action requires belief: "I can do it!" Self-efficacy is
“We have a tendency to do nothing" We have an irrational preference for the current state of affairs. Even when offered a new option or
"We have a strong need to be consistent in our views and behavior" Cognitive Dissonance Reduction We have a strong need to be
"Often our motivation - and thereby actions - can be ignited rather easily" When something is really easy to do, but our motivation isn't very
