Nudges and psychological tactics focused on influencing and changing our CONSCIOUS THOUGHTS and decisions (to uplift persuasiveness and customer experience).
“Money kills motivation in a social setting” You want to motivate your customer to buy. Does it help to give a monetary reward? Of course,
"We prefer to get the conclusion first" Front-loading content Front-loading content means that you first give away the conclusion. Often it is very
“We love either 3 or 5 options” If we are offered one option, our choice is to either go for it or... not. However, if
"We are more likely to perform actions when we believe in our own competence" Action requires belief: "I can do it!" Self-efficacy is
“We rely on absolute numbers over relative statistics” We have a tendency to base judgments on known specific numbers and percentages, ignoring necessary general statistical
"We automatically pay attention to things that we did not expect" Only 1% of what you see actually enters through your eyes. Your brain itself
“We have a tendency to do nothing" We have an irrational preference for the current state of affairs. Even when offered a new option or
"The focus on specific subsets of relevant aspects, highly influences our judgments" Emphasis Framing In order to understand and make sense of the
"Even when highly motivated and able, we need a little reminder to make us act" In order for us to act, we must 1) be
"Often our motivation - and thereby actions - can be ignited rather easily" When something is really easy to do, but our motivation isn't very
"Often our ability to act - and thereby our acting - can be ignited rather easily" When we have high motivation but lack ability, a
"We are easily influenced in which few product attributes we use to make a comparison" Position Targetting When choosing between competing products, we
