Nudges and psychological tactics focused on influencing and changing where we put our ATTENTION and what we perceive (to uplift persuasiveness and customer experience).
"We prefer to get the conclusion first" Front-loading content Front-loading content means that you first give away the conclusion. Often it is very
“We love either 3 or 5 options” If we are offered one option, our choice is to either go for it or... not. However, if
"Our focus of attention is highly influenced by visual cues" A visual cue is a signal which your brain extracts from what you see. It
"We automatically pay attention to things that we did not expect" Only 1% of what you see actually enters through your eyes. Your brain itself
"The focus on specific subsets of relevant aspects, highly influences our judgments" Emphasis Framing In order to understand and make sense of the
"Even when highly motivated and able, we need a little reminder to make us act" In order for us to act, we must 1) be
