Nudges and psychological tactics focused on influencing and changing where we put our ATTENTION and what we perceive (to uplift persuasiveness and customer experience).

Front-Loading

"We prefer to get the conclusion first" "Reading texts is not a mystery game" (AartJan van Erkel). Front-loading content means that you first give away the conclusion. Occasionally it can help to arouse one's curiosity by not revealing the conclusion at first, but most of the time it works better if you start with the

Choice paradox

“We love either 3 or 5 options” If we are offered one option, our choice is to either go for it or... not. However, if we are offered two choices, we automatically start choosing between these two options. Not choosing at all becomes a much less obvious option. Therefore offering more than one option is

Visual cueing

"Our focus of attention is highly influenced by visual cues" A visual cue is a signal which your brain extracts from what you see. It indicates the state of some property around you that you are interested in perceiving. Now, only 1% of what you see actually enters through your eyes (the rest is -surprisingly

Perceptual incongruence

"We automatically pay attention to things that we did not expect" Only 1% of what you see actually enters through your eyes. Your brain itself fills in the rest. Your brain does this by using prior visual information and established assumptions about the real world. 99% of what you see is 'computed vision', based on

Emphasis Framing

"The focus on specific subsets of relevant aspects, highly influences our judgments" Emphasis Framing In order to understand and make sense of the world around us, we constantly interpret the meaning of the things and events that we notice. We call this 'framing'. For example, if you evaluate plans to encourage electrically powered

Signalling Triggers, Reminders & Alerts

"Even when highly motivated and able, we need a little reminder to make us act" In order for us to act, we must 1) be sufficiently motivated, 2) have the ability to perform the behavior, and 3) be triggered to perform the behavior (based on B.J Fogg's 2009 paper describing his Fogg Behavioral Model). Even

Top Sliding Bar

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

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