on Online Persuasion & Experience Design

Stay tuned: This course is expected to be released in Autumn 2021!


Out of stock


Stay tuned: This course is expected to be released in Autumn 2021!

Course Content

Course Content

  • Decision making and ‘system 2’
  • Decision making and ‘system 1’
  • Attention & Perception
  • Needs & Motivation
  • Memory & Learning
  • Self, Social & Situation
  • Persuasive Marketing
  • Pricing Psychology

Skills you'll learn

By the end of this workshop, you’ll be able to:

  • Name and apply over 50 psychological principles
  • Combine psychological principles into high impact architectures
  • Integrate psychology into websites, apps, campaigns, and ads
  • Boost user acquisition, engagement, conversion, and retention
  • Start your next project with psychological design patterns
  • Reverse engineer your competitors’ success factors—then outflank them
  • Better justify your design choices when speaking to colleagues or clients
  • Save time and money by using behavioral science design patterns
  • Make better decisions when facing design or marketing dilemmas
  • Avoid “psychological backfires”, where psychology damages your work
  • Build psychology-driven segments, personas, and user journeys
  • Build a behavioral insights report and use it to inspire design
  • Avoid misleading claims about behavioral science
  • Integrate psychology into digital strategy and UX prototyping tools
  • Conduct behavioral design

Screenshots Impressions

Truly MIND-BLOWING insights - Neil McKay (Endless Gain)

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