Bart is a passionate ‘Persuasion Psychologist’. He comes from a family of psychologists and married one too. So – although he first tried to study physics – he ended up a… psychologist. Bart specialized in how to influence online consumer behavior. Why online? In his opinion digital is the holy grail for psychology, marketing, service, and sales:
“Due to the measurability of apps, websites and the rise of API unlocked databases, online truly enables us to study consumer behavior and how it can be influenced. In a real-life setting with huge numbers of consumers that are not even aware of our studies. Online is a World Wide Valhalla that my lab-testing psychology Professors didn’t even dare to dream of.”
Before turning to A/B- and multivariate testing, Bart did 2500+ usability tests and came to the conclusion that ‘users’ really don’t know what persuades them…
Chief Psychology Officer
- co-founder and 50% shareholder of the international award-winning company ‘Online Dialogue‘.
- Advisory board member at TeamCROco
- Founder and board chairman of the consumer psychology section within the Dutch Institute for Psychologists