Full & Introductory Courses

Introduction

199
  • What makes people click, buy & experience?
  • 4:30 hrs of videos
  • 24 psychological tactics
  • 24 theories & models

Complete Master Course

699
  • Become a MASTER in Online Persuasion & Experience Design
  • 18:30 hrs of videos
  • 106 psychological tactics
  • 20 frameworks

92 Persuasion Tactics

299
  • Learn 92 persuasion & experience design tactics
  • 6:00 hrs of videos
  • 106 psychological tactics
  • No theory, just tactics

Value & Price Perception

199
  • Set the optimal price and reduce the pain of paying
  • 4:20 hrs of videos
  • 38 psy-pricing principles
  • 10 frameworks

Advanced & Specialty Courses

Attention & Perception

99
  • Stand out, control where people look and what they perceive
  • 1:50 hrs of videos
  • 7 psychological tactics
  • 20 frameworks

Needs & Motivations

99
  • Make people intrinsically motivated to buy
  • 3:00 hrs of videos
  • 9 psychological tactics
  • 10 frameworks

Social & Situation

99
  • Exploit the influence of others and of the context
  • 2:25 hrs of videos
  • 14 psychological tactics
  • 10 frameworks

Memories & Habits

99
  • Architecture habits and create loyal ambassadors
  • 2:30 hrs of videos
  • 8 psychological tactics
  • 10 frameworks

Each course comes with

  • Lots of short video lectures

  • Behavioral scientific theories, models & practical frameworks (except the applied tactics course)

  • Applied persuasion & nudging tactics

  • Practical A/B-test examples

  • A Course Book

  • A pdf with Key Takeaways (8 pdf’s in the case of the full master course)

  • Access to Live Q&A sessions with Bart

  • A highly desired CERTIFICATE !