Master of Online Persuasion

Max 16 attendees per course

Become a persuasion optimization expert

An 80 day online course by international renowned expert Bart Schutz

 5 blocks of extensive persuasion deep dives

Your questions answered in 7 Q&A sessions

Take the final exam and obtain a certificate

The Master of Online Persuasion is a perfect blend of gathering knowledge, understand how it works, and then apply it. This training is an eye-opener - Dorine Saes while working at Rabobank

Finally! After 150 graduates in the offline course,

this persuasion course is now available online.

The best, quickest and most effective way to learn about the workings of our brain and a matching range of techniques to measurably grow online - Roald Tichelaar while working at Technische Unie

My goal was to be more effective in my A/B testing (with the use of scientific psychological theories instead of only analytic knowledge) and I succeeded! - Annemarie Klaassen while working at TUI travel group

Program information

Live online Kick-off

Deep Dive: Your System 2, Ratio

Deep Dive: Your System 1, Emotions

Deep Dive: Attention & Perception

Deep Dive: Needs & Motivation

Deep Dive: Persuasive Marketing

Preparation & Final examination

Live online Closing session

Re-examination (optional)

Final exam result and certificate

Day 0

Day 1-14

Day 15-28

Day 29-42

Day 43-56

Day 57-70

Day 71-79

Day 80

Day +10

Day +14

Schedule details

This course provides you with key insights into psychology which will enable you to better understand your customers. Since marketing is defined as ‘communicating the value of a product to customers’, psychology can be seen as the science behind marketing.

How does your customer make decisions? What’s the role of emotion and ratio in decision making? How can you, working in marketing, influence this process of decision making?

You’ll learn about major psychological models and theories. Also, you’ll be handed ‘tools’ in the form of evidence based persuasion techniques. We’ll show you how you can use these techniques to effectively improve your online channels.

Your teacher: Bart Schutz - Psychologist

 Author of "The Wheel of Persuasion"

 20 years of studying online user behavior

International keynote speaker

See Bart presenting at Conversions @ Google in Dublin

See Bart his slides from Conversion Jam Stockholm

Price now:

$2400 for the

full 80 day course


Course details

√ The fundamentals of the course are 5 deep dive periods of 2 weeks each. Every deep dive is dedicated to a major psychological topic.

√ A 2 hour video lecture, one for each deep dive, will be available every two weeks. You can watch this video at a time that suits your schedule.

√ In the week before the video lecture we will send you all the course material for that specific deep dive. This material will take approximately 4 hours to read. 

√ Apart from the video lectures, there will be an live Q&A sessions to ask all your questions. These sessions will be held in the week after the video lectures, with a maximum of 16 people.

√ You will be graded through a computer-based exam.

√ If you pass the course, you’ll obtain the master of online persuasion certificate!

Next course start: to be announced

Only 16 spots available in this course

Master of Online Persuasion course

 5 blocks of extensive persuasion deep dives

 Your questions answered in 7 Q&A sessions

 Take the final exam and obtain a certificate