Become an expert in persuasion and optimization:

Follow the Master of Online Persuasion Course!

An online course by the internationally renowned expert on psychology, Bart Schutz.

This course provides you with key insights into the psychology that will enable you to better understand your customers. Since marketing is defined as ‘communicating the value of a product to customers’, psychology can be seen as the science behind marketing.

How does your customer make decisions? What’s the role of emotion and ratio in decision making? How can you, working in marketing, influence this process of decision-making?

You’ll learn about major psychological models and theories. Also, you’ll be handed ‘tools’ in the form of evidence-based persuasion techniques. We’ll show you how you can use these techniques to effectively improve your online channels.

Read more: Master of Online Persuasion Course