Equivalence Framing

"The way things are stated or portrayed, highly influences our choices" Equivalence framing is the purposely stating or portraying - logically equivalent - information in such a way, that it encourages certain interpretations of the meaningful context, and discourages certain others. These "different, but logically equivalent frames" cause us to alter our preferences. Equivalency frames

By |2021-03-15T11:57:10+01:00June 8th, 2013|Solution, Your offer|1 Comment

Emphasis Framing

"The focus on specific subsets of relevant aspects, highly influences our judgments" Emphasis Framing In order to understand and make sense of the world around us, we constantly interpret the meaning of the things and events that we notice. We call this 'framing'. For example, if you evaluate plans to encourage electrically powered

By |2021-03-15T11:57:10+01:00June 4th, 2013|Solution, Your offer|0 Comments

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This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

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