Your customers’ decision to buy, use and promote your products depends – so science says – partly on your marketing efforts (lucky you…). The good old 4P-model applies here (or the more customer-focused SIVA-model): How you present your product or ‘Solution‘ influences your success. The same applies to how you relate ‘Information‘ about your offer (promotion), how ‘Accessible‘ your products are (place), and of course its perceived ‘Value‘ (price).
"The way things are stated or portrayed, highly influences our choices" Equivalence framing is the purposely stating or portraying - logically equivalent - information in such a way, that it encourages certain interpretations of the meaningful context, and discourages certain others. These "different, but logically equivalent frames" cause us to alter our preferences. Equivalency frames