“We prefer domestic products over imported ones" Domestic Country Bias We have a bias against foreign products and favor domestic ones. This domestic country bias is manifested in our product perceptions as well as our buying behavior. One should be careful though; the domestic country bias does not apply to all product categories.
"We prefer products from stereotypical countries" Country-of-Origin Effect We tend to stereotype products based on their country of origin. This effect is specific to a product category, and particularly relevant for brands with a weak country of origin (e.g. countries that we stereotype as producing low-quality goods). Especially quality perception is vulnerable to