We have a tendency to overestimate the effect of ourselves and our personalities and underestimate the effect of the situation and the environment in explaining our behavior (we call this the fundamental attribution error). In reality we are highly influenced by the momentary ‘Context‘ in which we make our decisions, by our ‘Social Environment‘, as well as by our ‘Meso & Macro environment‘ (such as our culture and politics) and -of course- the ‘Competitive Environment‘.
“We prefer domestic products over imported ones" Domestic Country Bias We have a bias against foreign products and favor domestic ones. This domestic country bias is manifested in our product perceptions as well as our buying behavior. One should be careful though; the domestic country bias does not apply to all product categories.