“Even when highly motivated and able, we need a little reminder to make us act”
In order for us to act, we must 1) be sufficiently motivated, 2) have the ability to perform the behavior, and 3) be triggered to perform the behavior (based on B.J Fogg’s 2009 paper describing his Fogg Behavioral Model). Even when we have both the ability and the motivation to perform a desired behavior, we need a “signal, reminder, alert, etc.” – in other words: a trigger or nudge in order to act.
When motivation and ability are high, these reminders, signals and alerts should not …