In order to persuade each other, you and you customer have an online dialogue. The structure and order in which you present each other parts and phases of this dialogue affects the outcome of the dialogue. This structuring is called ‘Choice Architecture‘ . Moreover, during your online dialogue you constantly have to persuade your customer into the correct phase of your dialogue. In order to do so, you have to ‘trigger‘ a response.

Signaling Triggers, Reminders & Alerts

"Even when highly motivated and able, we need a little reminder to make us act" In order for us to act, we must 1) be sufficiently motivated, 2) have the ability to perform the behavior, and 3) be triggered to perform the behavior (based on B.J Fogg's 2009 paper describing his Fogg Behavioral Model). Even

By |2021-03-15T11:57:11+01:00June 3rd, 2013|Triggers, Your dialogue|0 Comments

Facilitating Triggers

"Often our ability to act - and thereby our acting - can be ignited rather easily" When we have high motivation but lack ability, a 'Facilitating Trigger' can make us act. A facilitator not only triggers us but also makes the intended behavior easier to do. Facilitating Trigger An effective facilitator explains how

By |2021-03-15T11:57:11+01:00June 3rd, 2013|Triggers, Your dialogue|0 Comments

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