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"Even when highly motivated and able, we need a little reminder to make us act" In order for us to act, we must 1) be sufficiently motivated, 2) have the ability to perform the behavior, and 3) be triggered to perform the behavior (based on B.J Fogg's 2009 paper describing his Fogg Behavioral Model). Even

"Often our motivation - and thereby actions - can be ignited rather easily" When something is really easy to do, but our motivation isn't very high, we tend to do nothing. However, 'sparking triggers' can rather easily boost our motivation, and thereby do make us act. A 'Sparking Trigger' will make us act when: We

"Often our ability to act - and thereby our acting - can be ignited rather easily" When we have high motivation but lack ability, a 'Facilitating Trigger' can make us act. A facilitator not only triggers us but also makes the intended behavior easier to do. Facilitating Trigger An effective facilitator explains how