Hobson’s+1 Choice Effect

“One option is not really an option” Customers click and buy more when there's a link accompanying your big 'buy now' button (CTA). I personally call this persuasion technique the "Hobson+1 Effect" and it applies to most (but not all) of your visitors. At Online Dialogue we've run lots of A/B tests proving this persuasion

By |2021-03-15T11:57:09+01:00September 12th, 2014|Ratio & Thoughts, Your customer|18 Comments

Base rate neglect & Base rate fallacy

“We're really bad with numbers” We have a tendency to base judgments on known specific numbers and percentages, ignoring necessary general statistical information. This way we often erroneously over-evaluate options with high numbers and percentages, ignoring what subset or base these numbers apply to… Base Rate Neglect Scientific research example: Imagine you're the

By |2021-03-15T11:57:10+01:00June 5th, 2013|Ratio & Thoughts, Your customer|1 Comment

Top Sliding Bar

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

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