Money Omission

“Money kills motivation in a social setting” You want to motivate your customer to buy. Does it help to give a monetary reward? Of course, but... sure not always! An important aspect of motivation is rooted in the huge difference between so-called monetary markets versus social markets. In a monetary market monetary rewards determine our

By |2021-03-15T11:57:09+01:00October 29th, 2014|Needs & Motivations, Your customer|0 Comments

Belongingness & Conformity

"We prefer to behave in approval with our social groups" Belongingness is our innate need to form and maintain strong, stable interpersonal relationships. More than we are often consciously aware, we want to be part of a peer group, community, and society. Once we feel we belong to a group, we will conform to, and

By |2021-03-15T11:57:10+01:00June 6th, 2013|Needs & Motivations, Your customer|1 Comment

Self-efficacy

"We are more likely to perform actions when we believe in our own competence" Self-efficacy is a person’s belief in his/her own competence. According to Albert Bandura – who defined self-efficacy theory - this personalized belief in our ability to succeed affects our behavior. The more competent we think we are (a high level of

By |2021-03-15T11:57:10+01:00June 5th, 2013|Needs & Motivations, Your customer|11 Comments

Top Sliding Bar

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

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