“If we think of it ourselves, we find it easy to remember”
We remember information better if it is generated by our own mind, more so than when we read or hear it from someone else. So if you want your customer to remember something, a highly effective strategy is to have him generate the information himself.
Scientific research example:
Imagine that you’re given a list of simple multiplication problems. Some calculations include the answers, for others the answer is absent. For calculating the missing answers you can use your head, or a calculator. You are asked to remember as many of