Ambiguity Aversion

"We prefer options that are certain" People tend to select options for which the probability of a favorable outcome is known (over an option for which the probability of a favorable outcome is unknown). The ambiguity effect is relevant when a decision is affected by a lack of information, or "ambiguity". The effect implies that

By |2021-03-15T11:57:10+01:00June 7th, 2013|Emotions & irrationalities, Your customer|1 Comment

Endowment effect

“When we own goods, we value them higher than when we don't” How we value items depends on whether or not it is ours. The effect (also known as 'divestiture aversion') is that when there are two identical products, we especially value the one we own. In other words: we want more money if we

By |2021-03-15T11:57:10+01:00June 5th, 2013|Emotions & irrationalities, Your customer|0 Comments

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This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

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