Visual cueing

"Our focus of attention is highly influenced by visual cues" A visual cue is a signal which your brain extracts from what you see. It indicates the state of some property around you that you are interested in perceiving. Now, only 1% of what you see actually enters through your eyes (the rest is -surprisingly

By |2021-03-15T11:57:10+01:00June 6th, 2013|Attention & Perception, Your customer|6 Comments

Perceptual incongruence

"We automatically pay attention to things that we did not expect" Only 1% of what you see actually enters through your eyes. Your brain itself fills in the rest. Your brain does this by using prior visual information and established assumptions about the real world. 99% of what you see is 'computed vision', based on

By |2021-03-15T11:57:10+01:00June 5th, 2013|Attention & Perception, Your customer|1 Comment

Top Sliding Bar

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

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