Your customer is a brain. All his behavior is controlled by this 1,5 kilo of cortical proteins and fats. Every decision is made by his 100 billion brain cells and 1.000 billion glial cells that interact via a 1.000 times a 1.000 billion synapses (“It’s quite complicated” ;-).

We start to learn more and more about our brain. Also because of our World Wide Valhalla for scientists. We start to understand how we are influenced by our ‘Needs & Motivations‘, how ‘Attention & Perception‘ works, how we save and use experiences in our ‘Memory‘, and how our decisions are influenced by ‘Ratio’s & Thoughts‘, as well as by ‘Emotions & Irrationalities‘.

Money Omission

“Money kills motivation in a social setting” You want to motivate your customer to buy. Does it help to give a monetary reward? Of course, but... sure not always! An important aspect of motivation is rooted in the huge difference between so-called monetary markets versus social markets. In a monetary market monetary rewards determine our

By |2021-03-15T11:57:09+01:00October 29th, 2014|Needs & Motivations, Your customer|0 Comments

Hobson’s+1 Choice Effect

“One option is not really an option” Customers click and buy more when there's a link accompanying your big 'buy now' button (CTA). I personally call this persuasion technique the "Hobson+1 Effect" and it applies to most (but not all) of your visitors. At Online Dialogue we've run lots of A/B tests proving this persuasion

By |2021-03-15T11:57:09+01:00September 12th, 2014|Ratio & Thoughts, Your customer|18 Comments

Ambiguity Aversion

"We prefer options that are certain" People tend to select options for which the probability of a favorable outcome is known (over an option for which the probability of a favorable outcome is unknown). The ambiguity effect is relevant when a decision is affected by a lack of information, or "ambiguity". The effect implies that

By |2021-03-15T11:57:10+01:00June 7th, 2013|Emotions & irrationalities, Your customer|1 Comment

Belongingness & Conformity

"We prefer to behave in approval with our social groups" Belongingness is our innate need to form and maintain strong, stable interpersonal relationships. More than we are often consciously aware, we want to be part of a peer group, community, and society. Once we feel we belong to a group, we will conform to, and

By |2021-03-15T11:57:10+01:00June 6th, 2013|Needs & Motivations, Your customer|1 Comment

Visual cueing

"Our focus of attention is highly influenced by visual cues" A visual cue is a signal which your brain extracts from what you see. It indicates the state of some property around you that you are interested in perceiving. Now, only 1% of what you see actually enters through your eyes (the rest is -surprisingly

By |2021-03-15T11:57:10+01:00June 6th, 2013|Attention & Perception, Your customer|6 Comments

Top Sliding Bar

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

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