General examples of nudges and tactics focused on influencing and changing our UNCONSCIOUS BRAIN PROCESSES (to uplift persuasiveness and customer experience).
"We have a strong need to be consistent in our views and behavior" Cognitive Dissonance Reduction We have a strong need to be
“We like something more when we've invested more effort into it" More effort leads to more love (but only when we are able to complete
"We value things higher, when they become scarce" Alfa Mito "Limited Edition" We don't like missing out on opportunities. We hate it when
"We prefer products from stereotypical countries" Country-of-Origin Effect We tend to stereotype products based on their country of origin. This effect is specific
