Nudges and psychological tactics focused on influencing and changing our PERCEPTION OF PRICES & VALUE (to uplift persuasiveness and customer experience).

Emphasis Framing

"The focus on specific subsets of relevant aspects, highly influences our judgments" Emphasis Framing In order to understand and make sense of the world around us, we constantly interpret the meaning of the things and events that we notice. We call this 'framing'. For example, if you evaluate plans to encourage electrically powered

Commitment bias or Labor-love effect

“We like something more when we've invested more effort into it" More effort leads to more love (but only when we are able to complete our actions). Customization is about more than individual preferences. It is also about the effort put into it. This customization effort increases liking. This effect is also called the 'Ikea-effect'

Position targeting

"We are easily influenced in which few product attributes we use to make a comparison" Position Targetting When choosing between competing products, we find it hard to compare complex aspects. We even find it hard to use more than a few simple comparison attributes. Therefore we tend to base comparisons between competitors on

Limited Numbers & Editions

"We value things higher, when they become scarce" Alfa Mito "Limited Edition" We don't like missing out on opportunities. We hate it when choices are no longer available. In this way, 'scarcity' can be seen as a form of loss aversion (we don't want to lose an opportunity and become more risk-seeking when

Country of Origin-effect

"We prefer products from stereotypical countries" Country-of-Origin Effect We tend to stereotype products based on their country of origin. This effect is specific to a product category, and particularly relevant for brands with a weak country of origin (e.g. countries that we stereotype as producing low-quality goods). Especially quality perception is vulnerable to

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