Articles on applying psychological tactics for online persuasion and experience design.
“We like something more when we've invested more effort into it" More effort leads to more love (but only when we are able to complete
"We are easily influenced in which few product attributes we use to make a comparison" Position Targetting When choosing between competing products, we
"We value things higher, when they become scarce" Alfa Mito "Limited Edition" We don't like missing out on opportunities. We hate it when
"We prefer products from stereotypical countries" Country-of-Origin Effect We tend to stereotype products based on their country of origin. This effect is specific
