Nudges and psychological tactics focused on influencing and changing our NEEDS & MOTIVATIONS (to uplift persuasiveness and customer experience).

Self-Consistency

"We have a strong need to be consistent in our views and behavior" We have a strong need to be consistent in all areas of life — in our words, opinions, beliefs, and behavior. Therefore, once we make a decision or perform an action, we are very likely to make all future behavior match this

Sparking Triggers

"Often our motivation - and thereby actions - can be ignited rather easily" When something is really easy to do, but our motivation isn't very high, we tend to do nothing. However, 'sparking triggers' can rather easily boost our motivation, and thereby do make us act. A 'Sparking Trigger' will make us act when: We

Top Sliding Bar

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

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