“We prefer domestic products over imported ones”
We have a bias against foreign products and favor domestic ones. This domestic country bias is manifested in our product perceptions as well as our buying behavior.
One should be careful though; the domestic country bias does not apply to all product categories. Moreover, this bias is more prevalent when our patriotic feelings are activated (e.g. Independence Day in the US, Kingsday in The Netherlands, or when your national team wins the World Cup).
Scientific research example:
Imagine you consider buying a DIY-drill. Do you think your preference is dependent on your nationality, or not? Of …