Bart is the founder and author of WheelofPersuasion.com.
He is a well-known consumer & economic psychologist and operated at the forefront of the world of large-scale digital experimentation. He conducted <b>thousands of high-powered randomized controlled trial studies (a/b-tests)</b> into human behavior.
Bart co-founded international award-winning companies like <a href=”https://onlinedialogue.com”>Online Dialogue</a> (best CRO agency of the world 2020), <a href=”https://teamcroco.com”>TeamCROco</a> (a distributed digital experimentation agency), and <a href=”https://Ulaya.com”>Ulaya</a> (a European Safari design agency).
High-velocity experimentation and AI are providing an unprecedented opportunity to unravel the complexities of human choices, behavior, and emotions. They teach us very surprising truths about what really drives homo sapiens and is currently bringing behavioral influence to unethical levels” – Bart Schutz, 2009
Moreover, Bart is chair of the <a href=”https://www.psynip.nl/secties/sociale-economische-psychologie/”>Consumer, Social & Economic Psychology section (SEP)</a> within the Dutch Institute for Psychologists (NIP).
Also, Bart is an internationally sought-after <a href=”https://www.wheelofpersuasion.com/keynotes-sessions/”>keynote speaker, provides academic (guest-) lectures and training courses</a>.
Finally, he was the main character in the <a href=”https://vimeo.com/183463884″>VPRO documentary “What Makes You Click?”</a>.
Bart strives in his work to make people aware of the complexity of behavior, the value of behavioral data & psychology, and the importance of building ethical capabilities in organizations since humans are unaware of how easily they are influences and manipulated…